CoolTvNetwork.com™ will aggregate entertainment sources (music, sports, cartoons, and commercials) to offer a variety of self-contained, yet complementary entertainment portals. CoolTvNetwork.com™ will appeal to a diverse cross-section of potential users. With its proprietary viewing software, users will ClickVideoShop™ @ CoolTvNetwork.com™ and experience revolutionary interactive entertainment and a unique kind of virtual shopping. The overall positioning of the site is embodied in the appeal of being eCOOL!™ Whether it's youths or adults, users will associate CoolTvNetwork.com™ with being involved in the most cutting-edge entertainment experience available; sports, music, cartoons, commercials, and ultimately movies and other audio/video options will position our site as the most complete, convenient and customizable source for entertainment. The balance between the old and the new will create both nostalgia and excitement for site visitors. The past, present and future of eCOOL!™ will be available at the click of a button. And, it can be viewed using the latest in video browser technology, highlighting the experience for the consumer and offering marketing opportunities for the retailer.